Australian/based in Los Angeles dark pop act VOWWS have had a lot of highlights in their path so far, including collaborators with Gary Numan, Chino Moreno (Deftones), Thor Harris (SWANS) and touring spots with The Cult, White Lies, Cold Cave and more. The band have just released their dynamic and gloomy new single, One by One, paired to a beautiful video which was shot on 35mm film, directed by their frequent collaborator Jordan Hemingway (Wolf Alice), and edited by the band member Rizz.
One by One depicts an egocentric and delusional journey into mindless self-destruction, while the B-side, Shadow Man represents another side of the same state of mind.
Matt from VOWWS comments: “One by One is about the lies we tell ourselves to make sense of our lives. If we start believing them too much, eventually they can take us over. By thinking we can have everything we want all the time, anytime, forever, and be righteous while doing it - these appetites will eventually consume us and define us, leaving us with nothing real. Shadow Man is the aftermath…it’s no less confused but it’s looking around wondering what went wrong.”
Rizz says on the music video: “We’ve been working with Jordan for years on various projects, sometimes in the same city but more often remotely, so it was great to find some time together.
“We’re both fans of films that capture the desert in a dark, mystical, lawless style - films like Natural Born killers, From Dusk till Dawn, that cowboy scene from Mullholland Drive…
“It was the most insane shoot we’ve ever done, we drove out the middle of nowhere with no crew and shot for 24 hours straight. We were hauling 35mm cameras across sketchy landscape covered in broken glass and like, your feet would suddenly sink into some creature hole.
“We had extremely limited resources and everything that could go wrong went wrong, but everyone’s commitment to making it work was inspiring. As long as you have a vision & your heart’s in the right place, you don’t need food or water after all.”
VOWWS will be delivering their next full length later this year. The band is also set to reschedule their 21-date North American tour with French experimental metal outfit Igorrr and Japanese noise rock stalwarts Melt Banana which has just been postponed.
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VOWWS
Video directed by Jordan Hemingway
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