Nothing Like The Night by Sam Himself

Darkenin Heart

Released June 4, 2021 by Sam Himself.

| Sam Himself on Spotify

Striking visuals by way of an allegoric mode, and a well designed alternative sound brandish Sam Himself's new work. Nothing Like the Night is the artist's second single ahead of his upcoming debut album, Power Ballads, coming out in October.

For the beautiful video which comes with the song Sam Himself works again with his frequent collaborator Stefan Tschumi. The video depicts the artist being fully branded, pitching his product to his audience, against an alter ego which attempts to sell the artist on his own demons.

Sam comments on the song: "My worst habits grew a lot stronger in the loneliness of the early pandemic. I felt pretty lost and uprooted, exiled without a witness to caution me against self-destructive behaviors that felt like coping mechanisms at the time. Nothing Like the Night is about ways of escaping yourself and losing control when you suddenly have a perfect alibi for self-indulgence: the end of the world as you know it."

About the video he adds: "I appreciate how directly and immediately I can speak to my audience and vice versa; I can’t imagine what the past year would have been like in a pre-digital world. But for all the blessings of all the ways I can share the things I make, I realized that the relentless self-promotion artists are expected to engage in can take on a life of its own; if you’re not careful, all that stuff can cost you a lot of focus or, in my case, make you lose your mind a little bit."

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