Alyssa Midcalf, a producer and vocalist, creates music under the name Primer. Born Losers Records is set to release the project's new EP Round and Round on June 6th, 2024.
The artist's new single Waste Away reveals a more electronica-oriented style, while maintaining the dreampop sensibilities that have made the project stand out with its previous offerings. The song has a melancholic synthpop approach, with a slightly faster pace than usual and an overall more upbeat approach. The song is a vibrant practice on introspection and solitude, conveying feelings of dissatisfaction and disengagement, presenting a contrast that suggests a serious emotional breakdown.
The song has an accompanying DIY-style music video that serves as a brief artistic film.
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Primer
Born Losers Records
Video by Rik Horoky-
